||Employees||8 full, 11 part
* Included in Asking Price
THREE LONG-STANDING MAJOR PREMIUM BRAND ICE CREAM SHOPS IN MANHATTAN, RUN AS ONE BUSINESS.
Located in premier neighborhoods across the city, these shops are strategically located to ensure coverage throughout Manhattan
(and even the outer boroughs and parts of New Jersey, for deliveries).
All shops are located in high traffic areas, make deliveries, sell cakes and offer corporate and private catering.
THIS IS THE MAJOR INTERNATIONAL ICE CREAM BRAND.
The company was founded in the Bronx in 1961.
The brand is known for using the highest quality, natural ingredients to make premium ice cream, frozen yogurt and sorbet.
The 3 shops are owned as a collective business by two partners who are moving out of the state.
All three shops have been operating profitably during the current owners’tenure.
This is due to both top line growth through marketing, excellent customer service, and multiples lines of business and customer segments,
as well as managing costs effectively through inventory control, seasonal staffing, controlling food costs and spending marketing dollars wisely.
Revenue growth has come through expanding multiple lines of business: cakes, sundae parties, catering and walk-in, as well as growing the customer segments.
The customer segments include private individuals, weddings, corporations, children’s party venues, K-12 schools, universities & property management companies.
The shops have a unified marketing and brand strategy with the following elements:
• State-of-the-art, professionally designed website that was rebuilt and optimized for mobile in 2015
• Easy to navigate with information readily accessible on all three shops
• Extensive online cake gallery with over 150 designs
• Online cake ordering to be implemented in 2016
• Online sundae party ordering to be implemented in 2017
• Year-round advertising using well-written ads (both text and images in various sizes)
• Highly targeted ads using zip codes
• Consistently in the top 1 or 2 positions; 1% CTR
• Monthly email newsletter that reaches 10,000 people
• Template built for mobile in 2016
• Integration with FaceBook advertising to be done in 2016
Seamless and GrubHub
• Full menu available on the dominant online food ordering and delivery service in the city since 2013
|Facilities:||The shops benefit from walk in traffic, as well as, a growing corporate business which can be serviced out of any shop.
The shops have favorable lease terms with excellent landlords.
Shop #1 Has been at its current location since the early 1980s and is a fixture on the Upper East Side.
This shop was completely renovated in February 2016 to meet the current MAJOR PREMIUM brand design, complete with new dipping cabinets,
all new interior walls, floors and furniture, as well as upgraded electrical systems.
As the only MAJOR PREMIUM shop on the Upper East Side, this shop caters to wealthy clients in the area, as well as, nearby hospitals and corporate clients in Midtown.
The shop is located within walking distance of the 68th and 59th Street subways and will also benefit from the 2nd Avenue subway.
The building owner is a well-known and respected landlord with deep roots in Manhattan.
The lease is advantageous because the tenant next door is a subtenant and pays 57% of the monthly rent. The lease expires in 2022.
Shop #2 is located near Columbia University.
A longtime fixture of this neighborhood since the 1980s, this shop caters to the student and residential population of the immediate neighborhood, as well as, the rest of the
Upper West Side north of 116th and south of 96th street.
It also counts Columbia University academic departments, law school, nursing school, business school
and SIPA (School of International and Public Affairs)as its long standing catering clients.
The shop is located on the street retail level of a dormitory building owned and managed by Columbia University.
It is located near the 1 subway line which gives easy access to the Upper West Side corridor.
The lease is being renewed in 2016.
Shop #3 was newly built and opened by the current owners in June 2010 , just south of Union Square and smack in the middle of the expanding New York University community.|
|Competition:||The main challenge facing the shops is one faced by any business: revenue growth. Fortunately, there are numerous ways to achieve this.
This can be done by continuing to excel in marketing and adding a sales component, which the owners have begun to do.
There is a 5,500+ list of property managers, event planners, HR professionals, sales directors,
and administrative assistants who can be contacted through email, direct mail and phone.
Updated lists can be obtained through data.com and used in an ongoing effort to generate leads and increase awareness.
The shops will also benefit from increased use of social media: an improved presence on Facebook, Twitter, Instagram and Pinterest,
as well as, building an information and an ordering app for the iPhone and Android platforms.
The shops can also benefit from new lines of business including cakes and catering for bachelor and bachelorette parties using adult themes appropriate for this event type.
There are currently no ice cream cake providers doing this.
There is also great opportunity to sell at the 20+ street fairs/festivals held throughout the city year-round using a branded ice cream cart or truck.|
|Growth Potential:||UNLIMITED !
The shops face declining competition from artisan ice cream shops and branded frozen yogurt shops.
There are no artisan ice cream shops located within a 10+ block radius of any of the shops.
There are yogurt shops nearby; but, the yogurt shop customer is looking for meal replacement whereas this MAJOR BRAND'S customers are looking to indulge themselves.
Furthermore, yogurt shops continue to be viewed as passing fads, and most do not offer cakes or catering, and even if they do, their product line is very limited in comparison.
In fact, many of the competitors have closed their doors over the past two years, whereas these shops remain profitable and are growing.|
|Training/Support:||COMPLETE TRAINING AND SUPPORT BY PRESENT OWNERS AS WELL AS TRAINING BY THE FRANCHISOR|
|Sale Reason:||RETIREMENT - MOVING OUT OF STATE|
Seller Reference #C1110702
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