||Employees||4 full, 1 part
* Included in Asking Price
Luxurious Urban Day Spa specialising in Spa rituals, body massage, facial treatments and nail care for both Men and Women
Location : South Oxfordshire
Asking Price : £150,000
This attractive, luxury day spa was opened in June 2006 by a previous owner. The current vendor acquired the business in 2010, and soon after engaged on a comprehensive refurbishment at significant cost, that raised the quality of the customer experience and which is still maintained today. The business offers luxurious high end treatments with a focus on the customer journey, specialising in Spa rituals, facials, body treatments & nail care for both Men and Women. It has an excellent reputation for high quality treatments in a tranquil environment.
Very well located in the centre of a busy and affluent South Oxfordshire market town, the spa offers a superb customer product and over the years has grown to be an important part of the community. Customers love the many luxury experiences the spa offers from basic beauty maintenance, skincare, stress management and relaxation for brides to be and pregnancies. All treatments and special offers are provided by highly skilled and very well trained, professional beauty therapists.
The real power and energy of the spa comes from the attentive and courteous service provided by the staff and the high levels of customer service and satisfaction they generate.
Not surprisingly, the spa enjoys a good level of patronage – circa 8,000 active customers receive regular subscription emails and there are more than 30,00 in total on the company database; the spa enjoys a high perecentage of repeat custom.
The target market for the spa is very much the affluent residents of this busy town and its nearby villages and towns.
The business has all the equipment normally associated with a business operating in this sector and uses specialist i-Salon, salon software systems for client booking and management.
|Facilities:||The leasehold premises are in great location and are highly attractive and sophisticated with an inviting atmosphere. The premises are designed and refurbished to a very high standard including a comfortable air conditioned environment. Anyone walking in can feel the ambience and relaxed mood in the building.
The premises of circa 2,200 square feet area, with 5 years remaining on its lease and comprises of a large reception/retail area, relaxing lounge, five treatment rooms including a suite for dual treatments, a shower room used for body wraps, a relaxation Suite and a staff kitchen and WC.
Annual rent and rates are £15,307.|
|Competition:||The spa has a very well designed and informative website and performs very well in all of the major search engines for all appropriate search terms.
The business is found on social media Facebook and Twitter and sends out email offers. By far the most effective form of marketing for the business however, arises from the finest form of marketing, high levels of customer service which encourages a loyal customer base and strong word of mouth recommendation.|
|Growth Potential:||There is certainly an increasing consumer demand for spas at all price points with further sustained growth being anticipated in this sector. This business is expected to continue to benefit from the growing London population and capitalise on this social trend.
Future growth could be achieved by adding more services and with further investment in marketing and advertising to increase awareness of the Spa to its target audience and beyond its current geographical catchment area and expand into a chain or franchise.
The vendor has other business interests and has been unable to commit the time required to ensure that this business achieves its full potential.|
|Training/Support:||Full business familiarisation, training and handover will be provided for a period of time to ensure a smooth transfer of the business to new owners.|
|Sale Reason:||The vendor has not been able to commit fully to this business due to other business interests|
Seller Reference #CQ194
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