||Employees||14 full, 2 part
* Included in Asking Price
Importers/Wholesalers/Distributors of Ladies Fashion Knitwear & Clothing (Including Own Brand Portfolio)
Location : East Midlands
Asking Price : Offer Invited
This very well established and highly regarded business was set up more than 40 years ago by the current owner as an importer and wholesaler of ladies fashion clothing and knitwear. During this time the family run business has evolved and developed its own brands and styles of clothing alongside its suppliers own creations, all of which are very much in demand and instantly recognisable to its loyal customer base.
The business has built up a sterling reputation based on its consistent supply of very high quality merchandise. The product portfolio and brand has developed over time and the business has access to a huge portfolio of product lines and designs, having forged excellent supply relationships with key suppliers.
Pieces are carefully sourced from a now well established supply base (the business has very close relationships with designers/suppliers in China, Hong Kong and India). The business works with these contacts both directly and through their overseas agents to ensure they are up to date with new designs, plus to ensure the goods are to the required quality levels.
The business has been meticulous in its approach to quality control and design over the years, which has helped to build the brand and the company. Due to this, these trademarked brands are held in high esteem. They are very much the brand of choice for many trade clients and their retail customers when looking to purchase ladies fashion and knitwear.
The company has developed an impressive route to market and currently services some 100 + major clients. These clients include Wholesalers, Independent Retailers, Department Stores and Party Planners throughout the UK and also overseas. Approximately 20% of current sales are exported to countries such as Germany, Belgium and Portugal.
|Facilities:||The business operates from ideal leasehold premises that are modern, very secure and fit for purpose. The vendor owns the premises and we are advised a new lease would be made available to the new owner, if so required.
The premises comprise circa 15,000 square feet of warehouse with a circa 5,000 square feet mezzanine that provides additional storage and offices/showroom. Ideally located on a busy well-known industrial estate close to motorway networks. Lots of car parking. Site is very secure and has Redcare cover. All services connected including fibre optic broadband.|
|Competition:||The business historically exhibits at 4 major UK fashion trade shows each year.
Glossy brochure packs/catalogues are also provided to its customers to showcase the seasonal ranges. The vendors have spent considerable time and money over the years designing and producing their own unique point of sale material, which has also enhanced the brand value and its position in the market.
Because of the strength of the brands and the loyal following it has, this business benefits greatly from referrals, recommendations and repeat business. It does now have its own informative website which would benefit from ongoing online marketing and SEO techniques. It could also benefit by developing its own e-commerce platform to enable its own trade customers to purchase online, or even develop a separate retail division. It also does some limited advertising in a leading fashion magazine.|
|Growth Potential:||The business has enjoyed excellent sales and profitability over many years of operation, even during the challenging economic climate of recent years. There is plenty of scope for growth, particularly through the development of export markets and a sales agent network (both UK and overseas) as this is an area the vendor has not really pursued.
The company still has a relatively small online presence and this could be further developed to increase brand awareness and market exposure. It would also be an ideal platform to broaden the product range. It could also be used to develop its own retail division should a new owner so wish.
Additional growth will be fuelled further via:
• Further development of the “own brand” product ranges
• Expansion and cross selling opportunities for complimentary goods and services
• Additional sales people/agents/stockists to give more market penetration
• Improved purchasing
A new owner with sound management experience will provide new levels of business acumen, impetus and energy and possibly a wider range of products to drive the Company forward, thus exploiting the many new business opportunities available.|
|Training/Support:||The current owners will provide all necessary training and handover to ensure a smooth transfer of the business to the new owner. Two key family members would be happy to stay on in the business if so required, subject to negotiation.|
|Sale Reason:||The vendor is planning his exit with retirement pending.|
Seller Reference #AB237
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