Highly Profitable Publications Company For Sale Serving UK Construction/Building Industry

2008

Highly Profitable Publications Company Serving UK Construction/Building Industry
Suite of 4 Magazines (Online & Hard Copy)

Ref.IE085
Location Lancashire
Asking Price £ 900,000
Asking price includes:

4 unique and individual construction sector publications/magazines
Highly regarded Copyrighted and Trademarked Publications
Combined circulation circa 127,000 subscribers
Circa 725,000 hits a month online
Current Revenues of circa £1 Million p.a.
Current Net Profits circa £180,000 p.a.
Forecast Net Profits for next financial year circa £300,000 p.a.
Superb management team
Being Sold on No Debt Basis
Consolidated advertiser relationships
Highly targeted readership
Excellent opportunity to grow
Established readership
Little competition
Captive audiences
Highly Profitable
Business profile:
This is a rare opportunity to acquire a highly profitable business with superb staff, a high profile suite of publications and impressive growth potential. These unique, high quality and specialist magazines have been developed purely for the construction industry and offer readers a definitive guide to the construction industry with specific focus on UK projects. Three of the titles were established some 15 years with the fourth title only just launched but with very favourable response rates. These magazines are instantly recognisable and have developed a strong brand presence to their readership within the construction industry.

This sector has a huge target readership and the titles currently enjoy a circulation of some 127,000 readers online and via hard copy. Because of this the publications are able to boast a very captive audience both in terms of readers and just as importantly advertisers (725,000 hits per month online).

Each publication is truly individual and targeted towards its own niche market-all the publications bear this fact in mind with their content. Because of this they are the journal of choice with very little in the way of competition.

The largest publication is produced on a monthly basis with the next two publications being bi-monthly. The most recent addition to the portfolio is planned to be produced on a quarterly basis.

All publications are self-financing though advertising and editorial revenues and have very little in the way of competition. The hard copy version f the magazines are printed by reputable printers on a sub contract basis. The full colour glossy magazines are produced to the highest quality as you would expect to further add to the image of a polished professional publication.

Facilities:

The business operates from modern leasehold offices situated on a prominent business park with excellent access. Offices are circa 3000 square feet. Rent is circa £51,000 p.a. The business also has a smaller satellite office with rent circa £12,000 p.a. Leases are short term and flexible so the business could be easily relocated if need be.

Competition:

The magazine's advertising base is maintained by up-to-date databases covering all sectors of advertising. Over the years, it is probable that sales staff have spoken to all the major advertisers in the appropriate sectors and current records are kept regarding when they wish to be contacted. All advertisers and agencies, both PR and Advertising, are advised of any planned special features, events or supplements and constant contact is kept with the relevant advertisers, on a month-to-month basis, depending on what features or special events have been planned for a particular issue. Collations of past advertising revenues are available, as are back copies of the magazine. Each title has its own website and the company also has its own website.

Growth Potential:

The magazines are extremely well received by a concentrated but very loyal and receptive audience. More frequent productions would certainly increases readership, exposure and advertising revenues as would more targeted marketing to increase the circulation. The latest of the publications is expected to help grow the business over the coming years as is further expansion of the sales function.

Training/Support:

The vendor will provide full handover support to ensure a seamless transfer of ownership. This should be a relatively simple process as the business has an excellent management team already in place. The vendor may also consider staying for an extended period of time should a new owner so require, subject to negotiation.

Sale Reason:

The vendor wishes to spend more time travelling.