* Included in Asking Price
Rapidly Growing Student Events Company
Location South East
Asking Price £ 100,000
Asking price includes:
Turnover circa £80,000
Adjusted Net Profit circa £26,000
Low overhead streamlined business model with minimal direct competition
Well received and reputable branded events operated over the past 3 years
Year on year growth with over 9000 attendees in last year
Multiple revenue streams with exceptional growth opportunities in a number of directions
Network of company representatives across the UK Student sector
Impressive website and well planned social networking presence with huge following
Excellent relations with licensed premises landlords, local and police authorities
Training and Handover
After seeing a gap in the market in 2007, this Student organised event company has experienced explosive growth over the past few years, and has gained a reputation for well received events amongst thousands of past present and new students year on year. By keeping the overall control of each event organised centrally by the founder of the business, the company has focused on maintaining excellent relations with local communities, authorities and venues resulting in the business being welcomed back year on year for events. This brand has enjoyed high levels of recommendation, and the reputation has been built on by a well thought-out marketing drive including the core website and impressive social networking presence which has developed a huge following and self fulfilling buzz in the target community.
The business stages organized evenings out, taking in a number of venues across a city centre locations by way of selling branded T-shirts to participants. The events are aimed at both new students at the beginning of the academic year, along with those who have attended in previous years and are assured of another fun and entertaining evening out with new friends in a safe and controlled party atmosphere. The T-shirt allows attendees to gain entry to venues and receive discounted drinks and services. By agreeing in advance with all the licensed venues, and simply selling T-shirts to the customers, the business has a simple business model which guarantees a positive cash-flow to each event with minimal overheads. The branded T-shirts themselves add to the hype not only of the event with up-to 900 attendees per evening, but also the on-going PR and buzz through-out the year to appeal to a next group of potential customers.
The business is relatively unique with only one other direct competitor in the marketplace. This competitive company has grown their business by applying a slightly different business model which entails differing pro’s and con’s in organisation, margins and on-going reputation. Although the business is relatively new, it has experienced the same exponential growth curve as successful on-line businesses. By following this direction alone new owners will receive excellent return on investment. However this business in particular is very well placed for expansion via a number of routes. The business is currently operated from a home office, and is fully re-locatable.
|Facilities:||The business is operated from a home based office and as such is fully re-locatable.|
|Competition:||It is with advertising and marketing that this young company really excels. By taken on-board the explosive growth in social media, which specifically appeals to the target market, the business has gained a well known name and presence with a relatively low expenditure. The following on facebook alone is over 14,000 and growing, with an overall contact base of around 40,000 individual contacts. The promotion is self fulfilling with an incredible level of ‘word of mouth’ recommendation supported by the local representatives across the country. The core website is well appointed, has search engine optimisation with pay per click advertising to remain at the top of search engine results.|
|Growth Potential:||The business has a brand that is well placed for further revenue streams via additional merchandise to complement the core t-shirt. There is also an opportunity to derive great profits from selling sponsorship for events to key brands looking to appeal to the demographic of the key target audience. Sponsorship can be sold via a number of avenues including website, clothing and the aforementioned potential merchandise.
The vendor of the business also believes that there is also still great opportunities to stage events in smaller university towns and cities across the UK, along with developing events in towns for homecoming students. As well as the key organised multi-venue nights, the brand utilised by the business also lends itself to other events such as live music / D.J. nights at both student and large city based venues, and co-promotions with other event organisers.|
|Training/Support:||The vendor of the business is agreeable to a period of training and handover for the successful transition of the business to new ownership.|
|Sale Reason:||He is looking to experience new challenges.|
Seller Reference #CO148
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