||Employees||1 full, 1 part
* Included in Asking Price
Internet/Online Specialist Ladies Sports Retailer – Sports bras and sports wear
–Superb Highly Valued Search Engine Listings-
Asking Price £ 150,000
This reputable and now well established independent business specialises in the online retail of womens sports bras and sports wear. The business stocks and supplies a very wide choice of such products from a broad range of market leading manufacturers, so much so that it is regarded as the largest specialist supplier in the UK.
The majority of sales to date have been within the UK market (said to be worth up to £40 Million p.a.!! ), however the business also supplies customers worldwide and this is an ongoing opportunity to a new owner. Typical customer profile this business serves are geneally the A-B-C1 females with relatively high net worths. Typical order values are circa £40+. The company has a database of some 41,000 historical customers.
All revenues are generated by online sales via its own very impressive website that the company has recently renewed on an industry standard platform, so much so that it enjoys highly valuable organic listings for many many key terms within the major internet search engines. Items are delivered utilising a third party delivery service. The company experiences very low return rates.
The owners have implemented indusrty standard systems that run the business taking control of everything from the website, order processing, payments, stock control, live returns, live orders etc so much so that they even have direct links to the manufacturers websites that ensures excellent supply chain management. This system can also be accessed remotely so the owners are able to view and monitor activity as and when required. This ensures they are not required to physically be invloved in the business on a day to day basis.
This also means the business is totally portable and scaleable. Its customer base, and supply chain for that matter, has grown year on year. The business enjoys very high retention levels and repeat business. It has low fixed costs and is simple to run. All sales are retail which ensures the business enjoys good levels of profitability. The business is starting to expand into other channels and has taken on its first thrid party distribution arrangement and is in discussions with a US company for the exclusive UK distribution rights for brand new products.
The business model has been put in place. It is ripe for a new owner to utilise the superb and highly valuable positioning this company has developed both online and in the market though its relationships with “in demand” market leading manufacturers , to either bolt on to an existing operation or for a new owner to scale up the business to maximise the many opportunities already at its disposal.
|Facilities:||The business is run from leasehold premises situated on a well-known industrial unit in the town. The current lease is a rolling 6-month lease. Current rent and rates circa £6,500 p.a. The unit comprises racked out warehouse and 2 small offices. Total area is circa 1000 square feet. The business could easily be relocated if need be|
|Competition:||The business is very much geared to online sales and marketing. As already mentioned the business’s own website enjoys very impressive organic rankings and also does its own SEO as well as utilising Google Adword which creates valuable levels of exposure and generates significant sales opportunities. The combined impact of the recent online activities has seen traffic grow > circa 20% p.a. and consistent conversion rates well ahead of the industry norms.|
|Growth Potential:||There are many new opportunities available to grow the business as it is a truly scalable operation. The market it serves is large. The estimated value of UK sports bra market is circa £40 Million p.a. There is also the opportunity to do more sales abroad.
A new owner could further increase the product offering further to include other specialist sports clothing and equipment and develop the company’s own brand further. Alternatively a new owner could use the solid database to develop new business channels such as lingerie and hosiery etc.
It could be the ideal portal for a manufacturing base, or wholesale operation for that matter to bolt on as a new route to market if they are not already utilising online sales techniques.
The foundations are in place for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability. There are many avenues to develop this as highlighted above and the existing business can be easily re-located.
Integration into an existing e-Commerce operation will also be straightforward with the opportunity to eliminate most of the existing operating costs and add > circa £100,000 gross profit to the existing margin line.|
|Training/Support:||Vendors will provide a comprehensive handover period to ensure a seamless transition and continuity of trading, this should be relatively straight forward based on the current business model.|
|Sale Reason:||Going back into corporate full-time role|
Seller Reference #AB226
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