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Asking Price$844,126
Revenue$8,797,543 Established1982
Cash Flow$102,146 Employees3 full-time
FF&EUndisclosed FranchiseNo
InventoryUndisclosed RelocatableNo
Real EstateUndisclosed Home-basedNo
* Included in Asking Price
Motorhome and Camper Vans Sales Centre
New & Used Vehicles Franchise
Ref. AM153
Location : Central England
Asking Price : £595,000
Turner Butler are delighted to offer the market the opportuntiy to aquire a truly unique and forward thinking business within the Motorhome retail sales sector.
Established some 36 years ago, originally as a car franchise dealership, this dynamic business now operates in a niche market retailing and servicing prestigious New and Used Motorhomes and Campervans.
The company already has an established presence within the motorhome marketplace and sells a unique range of one of the most celebrated and longest established manufacturers of UK motorhomes.
This company has built upon its sterling franchise relationshship so much so that it has recently invested a significant ammount of capital in the total refurbishement of its 27,000 square feet indoor showroom to create an unrivalled stage for it to showcase and sell motorhomes and full aftersales packages to its customers located throughout the UK. This new exhibition and visitor centre is uinrivalled anywhere else in the UK and went “live” at the start of 2013. The business is now benefitting from this with strong growth year on year.
This investment has the full support of the motorhome manufacturer and this new investment allows the business to stock their complete range of motorhomes and accessories for customer to view, trial and purchase in very impressive surroundings.
Facilities:The business operates from ideal leasehold premises centrally located within the city centre. Site is very visible with very large frontage, excellent new signage and real kerb appeal. There is ample customer parking. Premises comprise circa 27,000 square feet of indoor showrooms, offices, workshops and parking as well as external car parking area. Current lease is a 8 year one. Current rent is circa £32,460 p.a. Rates are circa £17,413 p.a. All services connected. As already mentioned the vendor has invested significantly in the site and it has been refurbished at considerable expense to provide the ultimate motorhome visitor centre experience to customers. It also has a very favourable lease.
Competition:The company has historically been active in outdoor sales and events programs over the past 4 years and has attended some 12 motorhome shows nationwide. Historically an average of 25 motorhomes have been transported and displayed at shows at a considerable cost. An average show cost with staffing was circa £10,000. The stock historically was taken from the display stock in the showroom. However this is no longer the case as the manufacturer is willing to provide Motorhomes on a temporary loan at their expense to supplement the display, which helps maximise new Motorhomes on display at the show and helps to lower the stand costs. This is a key area as 60% of sales and leads have historically come from shows attended over the past 4 years. This allows the company to react quickly and efficiently to “hot” buyers. The marketing of the exhibition centre will be assisted in a program of advertisements in the major journal/magazine for motorhomes within UK. Further links and advertisements will be placed throughout the year and dedicated links will be on the manufacturers website. SEO work will continue to develop and assist the marketing plan. The company also has its own TV channel that is ripe for development!
Growth Potential:Whilst this business has been trading for many years the new model has only just been developed and put in place. The new showroom facility only went live in January 2013 so the opportunities for growth are very much there and already starting to bear fruit. The business has put in a level of infrastructure to cater for significant growth moving forward, both in terms of location and resource (including highly experienced staff who are already utilising the new sales tools they now have a their disposal). The company is selling increasing numbers of motorhomes year on year (both new and used). It is expecting this increase in sales activity to continue and figures are expected to grow over the coming years. The ongoing marketing campaign, which comprises online activity, database development and high profile trade advertisements and show exhibitions from the manufacturer will continue to run to maximise exposure. In effect the Centre is the only one of its type in the UK for 52 weeks of the year. The motorhome market is a relatively resilient market due to the “typical” profile of its core customer base and the company is confident that this business will continue to grow moving forward and generate impressive revenues.
Training/Support:The vendor will provide a comprehensive handover to ensure a seamless transition of ownership. However he does not believe this will be a lengthy process as the remaining management team have vast levels of experience within this business sector. In addition to this the motorhome manufacturer themselves are fully committed to this venture and very keen for this business franchise to continue performing and will work with the new owners to ensure this is the case.
Sale Reason:This is a genuine retirement sale.
Ad #59868
Seller Reference #AM153
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Contact This Seller
Turner Butler
0044 1895256000
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