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Asking Price$59,256
Revenue$69,669 Established1994
Cash Flow$12,116 EmployeesUndisclosed
FF&EUndisclosed FranchiseNo
InventoryUndisclosed RelocatableYes
Real EstateUndisclosed Home-basedNo
* Included in Asking Price
On-line High End Retail Outlet
Specialising in high quality outdoor apparel from top end manufacturers
Established Limited Company with a strong and memorable name trading
Ref.AH135
Location Fully Relocatable
Asking price: £39,000 + Stock at valuation

Asking price includes:

Turnover circa £46,000 per annum
Gross Profit circa£12,000
Net Profit circa £8,000
Striking & unique recognisable domain name
Professionally designed retail website
Full data base of customers.

Business profile:
This family business was incorporated in 1994 and operated successfully for several years in a different sector. It was repositioned in 2008 to specialise in on-line selling of high quality outdoor clothing, offering excellent customer service value for money, top end manufacturers’ apparel: HELLY HANSEN, MONTANE, KEELA, MOUNTAIN JUNKY, TREKMATES and NIKWAX. It is continuing to expand, this year taking on HIGHLANDER and with additional further brands in prospect. The Company has a remarkably strong name with worldwide recognition. It uses an established professionally designed retail website and an established domain name, which is extremely well placed in the Google rankings. The company was created to be kept in the family, however, this has not occurred and the owner has decided to now sell the company and retire.
Facilities:Fully transferable requiring only a home office and spare room for buffer stock.
Competition:The company enjoys very good positioning on Google and produces a regular electronic newsletter to its customers. In addition the company produces several versions of leaflets, all showing the distinctive logo, in addition adverts are placed in some local magazines and selected Scottish publications. Further marketing would also be possible at selected trade and county shows.
Growth Potential:This company has to date grown organically without using paid Adwords or pay per click marketing, or any Social Media. There is now scope for benefitting from a strong approach expanding the use of all of these new ways of marketing. The SEO (search engine optimisation) work already done should support strong growth of turnover and profit. There is scope to further expand sales of the current brands as well as expanding the existing supplier network. This year the Company has expanded in to sales of life vests and there is scope also to expand in to other areas of outdoor equipment such as rucksacks, walking poles etc. Creating own brand clothing and incorporating this in the marketing strategy it is felt could increase profits and enhance the brand awareness as well as opening up the possibility of selling to other retailers. A proportion of sales are to overseas customers in Europe and beyond and as far as Australia and more work could be done to expand this part of the business given the strong company name.
Training/Support:The current owner is willing to remain for a period to help make introductions, advice on suppliers and clientele and all aspects of the business
Sale Reason:This is a genuine retirement sale
Ad #50097
Seller Reference #AH135
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Turner Butler
0044 1895256000
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