Website was established in 2007 as a centralized service for consumers to proactively remove themselves from mail, call and spam lists. The site provides free privacy information and offers a low cost monthly removal service.
-Established website, blog
-Email mailing list of 15k
-Historical customer list of 30k
-3,246 active customers
-Existing organic traffic
-Proprietary removal engine technology
-Established marketing funnel
-The majority of customers rebill at $6.99 per month for use of the automated removal service.
-2012 was primarily focused on cleaning up the database and rebuilding the product after
-All customer support is outsourced
-Site runs with 1 very part time developer making enhancements
-Revenue source comes from credit card billings
-Primary issue we are focused on currently is credit card approval rate
-Google Adwords acquisition cost is around $35 with estimated lifetime value at $150+/-
Full proofs on sales and traffic can be sent after your inquiry.
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