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Asking Price$79,000
Revenue$37,135 Established1986
Cash Flow$22,429 Employees0 full, 0 part
FF&E$0 FranchiseNo
Inventory$0 RelocatableYes
Real Estate$0 Home-basedYes
* Included in Asking Price
The offered enterprise is a privately held, seller of a publication delivered on Sanibel Island.   The majority of sales involves restaurants and some retail establishments.  The Owner works only three months per year, soliciting accounts, preparing layout, publishing and delivering in January, February and March.  Each publication are  handed to hotel guests at check-in, placed in welcome packets or place in each room.  In addition, they go into the Chamber of Commerce, grocery and convenient stores, bookstores and used as the “go to” reference guide to menus, maps, attractions and more.  The companies product differentiation is a combination of educating consumers on what and where restaurants are available on the Island as well as a presentation of menu items to further inform the reader and at the same time present to the viewer information on the establishment including  age of  business, type of service, credit card acceptance, etc.   As an example, a restaurant may be featured  with specialty ethnic items on its menu, emphasizing  its non-traditional gourmet meals .  The result is a presentation with more information and more promotional  material than conventional newspaper advertising.   Consequently,  The Dining Guide has become  the market leader on Sanibel Island, a high end community in Southwest Florida.  The company is strategically positioned to significantly increasing sales through its current location,  loyal customer base and outstanding customer service. With an  expanding market, the company has become very well known in the community which  should continue to increase its annual sales volume. This area has not been fully tapped for added revenue or for the opportunity of gaining new business, especially off island (i.e. Fort Myers and Fort Myers Beach).
Facilities:Home Based
Competition:5. Competitive Rivalry. The most obvious competitors are print advertisers. That media has seen a reduction of revenue of over 75% over the past six years. This is due to Internet presence via advertising companies and, in most cases, utilization of a companies own web site. In most instances, vacationing motel guests do not have computer access and use The Dining Guide as their eating out reference.
Growth Potential:This business has continued to succeed even in the midst of a economic downward trend and has maintained and sustained a revenue position experienced by very few companies in the area. As the economy in Southwest Florida continues to experience recovery, the Owner feels strongly that revenue will continue with this sharply increasing trend. This combined with a new owner moving off Sanibel onto the mainland into Ft Myers and Ft Myers Beach should also ramp up sales significantly.
Training/Support:2 Weeks
Seller Financing:Will finance $29,000
Sale Reason:Other Interests
Ad #25817
Seller Reference #98018
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Contact This Seller
John Luiszer
SouthFlorida Business Advisors,LLC
239-699-5041
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