||Employees||2 full, 0 part
* Included in Asking Price
The offered enterprise is a privately held, full service production facility providing a powder coating service to the Tri County area of Southwest Florida. This service is sold primarily to commercial customers within a 50 mile area of Collier County. The customer base also includes retail, walk in and referral business. As a market leader in the area in this particular industry, It is strategically positioned to significantly increasing sales through its current customer base, as well as expand through an increased focus on marketing and sales. This area has not been fully tapped for added revenue nor for the opportunity of gaining new business.
|Facilities:||The facility is located in Naples, a city in Collier County, Florida. The metro population of Naples-Marco Island is 320,000. In addition, the population of the county adjacent to the north is Lee which is an additional source of revenue with a population of 587,000.
Medium income in the area is $61,000 and tourism and health care lead Southwest Florida in employment and tax base revenue. Consequently, in addition to companies utilizing refurbishing via powder coating, the many condos and homeowner associations also utilize this business especially in the reconditioning rails, facilities and pool equipment|
|Competition:||Over the years it has constantly gained acceptance and awareness in Southwest Florida. As a result, the majority of sales comes via referrals and past customers. This primarily includes: fabricators, commercial enterprises, large condo associations and private residents. Current marketing expenditures account for less than 2% of sales. Marketing is accomplished by the company website :(xxxxxxxx), local newspaper advertising and sales visits. It should be noted that the overhead “no touch” procedure has provided it as a “Certified Quality Process’ within the industry. This covers the areas within the facility of Material Handling, Pretreatment, Drying, Powder Application, Curing, Testing & Inspection and Record Retention. Although not ISO 9001 Certified (no need with no European accounts), the industry certification is significant and demonstrates adherence to product quality via tight and monitored controls.
This attribute has been marginally used for marketing.|
|Growth Potential:||As the economy in Southwest Florida continues to experience recovery, the Owners feel strongly that revenue can be sharply increased with more effort expended in the area of Marketing and Sales. A marketing professional with a background in the community should demonstrate significant growth while allowing the owner to continue refining the business plan. Since its purchase two years ago, the combination of a downward trending economy and the realization that, to a great degree, this business is marketing and sales based has effected sales. The prior owner was a salesperson with a successful track record. Due to family matters the current owners are selling the business|
|Training/Support:||2 Weeks or as needed.|
|Seller Financing:||$ 85,000|
|Sale Reason:||Family issues|
Seller Reference #95016
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