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Asking Price$2,400,000
Revenue$2,500,000 Established2013
Cash Flow$737,000 Employees2 full-time
FF&EUndisclosed FranchiseNo
InventoryUndisclosed RelocatableYes
Real EstateUndisclosed Home-basedYes
* Included in Asking Price
This independent e-commerce company is a unique, online gun parts and supplies firm that has built an outstanding website with tremendous organic web traffic.  The company provides a very practical, SEO-optimized website that is easy to navigate for consumers to find parts, make product purchases at direct to consumer pricing, and pay for shipping in the online shopping cart.

Sunbelt Business Brokers of Dallas Metro and Bill Nicholson present this excellent opportunity to own a very established, SEO-optimized website.  In addition to returning visitors there are, on average, over 17,000 new users each week.  The website ranks very high relative to competing websites focused on the hunting and shooting market.   The business sells gun parts and supplies over the Internet 24x7 with solid cash flow.  The current parts selection is over 900 SKUs offering consumers a wide variety of gun parts for this high-demand firearms niche.  The company has a database of well over 36,000 customers and it currently does very little advertising, as most of the web traffic is from organic search traffic.

Note that the Buyer has to obtain a Federal Firearms License (FFL) to sell serialized lower receivers via e-commerce.  However, if the Buyer only wants to sell upper assemblies and loose parts, the FFL is not required.  Additionally, the Buyer should have minimal mechanical aptitude and enjoy digital marketing.
Competition:The consumer market for guns and ammunition has played a crucial role in the industry’s performance over the past five years. Although gun and ammunition sales are driven by several factors, in recent history, growth is mainly attributable to fears of potentially stricter gun control legislation that would limit gun ownership.
Growth Potential:Significant growth opportunities can come from selling on other online firearm classified sites like Gun Broker, Gun Auction, Guns America, Auction Armory and others. Growth can come from renting a booth and selling at various gun shows. Also, the addition of email marketing could add significantly to the company revenue growth. Finally, a social media marketing strategy to develop top line revenues could be very effective with YouTube, Reddit, and Facebook.
Training/Support:Current owner will stay on for 1-2 months at up to 30 hours per week to provide training to ensure a smooth transition.
Sale Reason:Owner is looking to focus on other business opportunities.
Ad #122305
Seller Reference #DALLATX004-N27
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Contact This Seller
Bill Nicholson
(972) 528 8710
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