* Included in Asking Price
This relocatable e-Commerce business has been built on a highly rated online store platform and is ideal for an individual that wants to avoid the pre-revenue, pre-profitability, construction phase required for most online stores.
This website/store has been constructed on the fully featured 3DCart platform and offers over 1,100 discrete part numbers for items commonly used in the construction and home improvement industry. The website has been fully populated with part number descriptions, dimensional drawings, shipping dimensions, and OEM information. The online store can be fully integrated into QuickBooks for capture of the sales revenue.
The construction and development of the online store has been a three year process comprised of over 6,200 hours of professional developer time, and is constantly monitored for SEO with an emphasis on popular items. Additional marketing is also performed via Google and Bing advertising.
Revenues have grown from $0 at inception in 2017 to $291,000 in 2019. Revenues for the period January 1 through March 10, 2020 show an increase of 147% over the same period in 2019. The bottom line profitability was $19,275 in 2019, increased from ($27,540) in 2017. The 2019 profitability results include the payroll expense of approximately $20,000 for a part time driver.
The 3DCart dashboard metrics shows that 1,079 orders were processed in 2019 which is a 175% increase over orders processed in 2018. Year to date orders processed through March 10, 2020 show an 147% increase over orders processed during the same period in 2019. The dashboard indicates that the site had 56,967 visitors in 2019, up from 44,349 visitors in 2018. For the period January 1 through March 10, 2020, the dashboard shows a 164% increase in visitors compared to the same time period in 2019.
923 individual customers purchased from the company in 2019, up from 519 customers in 2018. A handful of the customers are repeat customers who have purchased several times over a couple of years. The overall customer concentration is low; six customers who each purchased over $3,000 comprised 32% of total sales in 2019. This customer concentration has been decreasing each year, reflective of a broadening, robust customer base.
The business can be operated out of small physical space as no inventory is currently carried, and would be suitable for operation out of a home. Parts are ordered and will called from vendors located in Southern California as orders are received though the online store. The company typically provides less than 24 hour turnaround from receipt of order and shipment of order, excluding orders received on the weekend. The successful buyer can discuss drop ship to customer arrangements with the major vendors during the personal introductions the seller will make between buyer and vendors during the two week training offered at the close of escrow.
List price assumes financing. All Cash price, no financing, is $125,000.
Required Licenses: Business License
Real Estate Number: 02071556
|Competition:||Competition comes from three major sources:
* Other online retail sites
* Brick and mortar stores
* Service and repair companies
The company is positioned well to compete with all three sources of competition via pricing, breadth of product offering and customer service.|
|Growth Potential:||The major source of revenue growth will likely come from actions that increase traffic to the website including:
* Continued increase in products offered
* Continued SEO effort
* Increased Google and Bing ad spending
* Development of site content to include installation tips, hardware selection guidance, and other actions that appeal to customers and bring more traffic to the site via relevant content searches which should in turn also trigger the Google algorithm to place the company website higher in non-paid search results.|
|Training/Support:||Seller will offer two weeks of training, as appropriate by successful buyer, after the close of escrow comprised of basic 3DCart platform training, general product familiarity, etc. Additionally, the seller will also make personal introductions between buyer and major vendor during a 3 day meet and greet.|
|Seller Financing:||List price assumes bank financing.
All cash price, no financing, is $155,000|
Seller Reference #LOSWHIT001-N33
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