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Asking Price$279,900
Revenue$348,562 Established1969
Cash Flow$114,324 Employees1 full, 2 part
FF&E$75,300* FranchiseNo
Inventory$40,000* RelocatableNo
Real EstateUndisclosed Home-basedNo
* Included in Asking Price
This business has been in existence since 1969 and was acquired by the current owners in 2014.  The business operates as an S Corporation.  The store space is leased and is currently four years into a five-year lease which expires at the end of September, 2020.  The current lease is assignable, and the sellers are confident that the landlord will be happy to extend the lease at least another five years.  The leased space is approximately 2200 square feet of storefront at street level and a full basement in the heart of a metropolitan downtown area.  
This business has proudly served its New Hampshire community offering an extensive selection of trophies, plaques, medals, granite items, and ribbons.  They also carry a complete line of corporate, sports and academic awards, ceremonial items, business recognition awards, and executive gifts of all types.  All products can be personalized to a customer's specifications.  Also offered are engraving, bronzing, plaque laminating, and embedding custom medallions, pins, and challenge coin services.
They also offer full color sublimation for gifts, promotional items and awards.  This process was added in 2016 and has steadily increased in sales.  In 2017 this business began providing sand carving for crystal and glass items.  Sand carving allows for deeper etching of glass and etching of leaded crystal which cannot be laser engraved.
Competition:This company is the “only show in town” in its geographical area. Their main competitors are three stores which do business in cities 10 to 20 miles away. This company maintains competitive advantage over their competitors through its customization of awards, willingness to engrave customer owned items, and its repeat customer and referral base over 50 years in business.
Growth Potential:As the sellers are not on-site full time, they believe that a new owner who is a hands-on manager will benefit the business tremendously both from an operational and profitability standpoint. The sellers have not invested as much time as they would like in active marketing, as their repeat business has kept them as busy as they have wanted. They believe that their solid web presence and on-line sales capabilities have enhanced their business presence and profitability but believe that supplementing the existing web presence with more direct social media marketing will enhance business levels even further. Network marketing via the local Chamber of Commerce and other civic organizations has also not been fully tapped and could provide a productive marketing resource that a new owner could greatly benefit from. Operationally, the current owners have thought of offering full color direct printing capabilities and adding a POS system but have not made those a priority to date. They do fully believe, however that the addition of both will certainly improve the business.
Training/Support:The current owner is willing to stay on and train for two weeks after the transfer of the business at no charge and may be available on a consulting basis beyond the two weeks for a designated, negotiated term. Seller is willing to sign a non-compete agreement for 5 years and 50 miles.
Seller Financing:Sellers may consider minimal owner financing to qualified buyers if necessary, for the right deal
Sale Reason:The owners are looking to semi-retire and spend more time pursuing non-work-related interests.
Ad #113392
Seller Reference #NEWHAMP001-N31
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Jay Polimeno
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