This franchise fitness center provides high-end workouts, broken into intervals of cardiovascular and strength training. Using a variety of equipment - including treadmills, rowing machines, TRX bands and free weights – client’s tone and gain energy in a motivating group environment. All classes are led by a nationally certified trainer and participants use proprietary heartrate monitoring technology, linked up to flat-screen TVs throughout the studio, to motivate and challenge each other. The studio’s fun culture has resulted in a high client retention rate (92% of customers are paying monthly membership fees) and new members are often referred from current members. A franchise App allows customers to reserve classes, buy memberships, and monitor their success from their smartphones. Day-to-day operations are handled by experienced employees. Owner is responsible for payroll and oversight. Franchisor provides marketing and training support. The studio has a 5-year lease ending in 2020 with an additional 5-year option (on favorable terms) with a friendly landlord.
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