The offered enterprise is a privately held, seller of a publication delivered on Sanibel Island. The majority of sales involves restaurants and some retail establishments. The Owner works only three months per year, soliciting accounts, preparing layout, publishing and delivering in January, February and March. Each publication are handed to hotel guests at check-in, placed in welcome packets or place in each room. In addition, they go into the Chamber of Commerce, grocery and convenient stores, bookstores and used as the “go to” reference guide to menus, maps, attractions and more. The companies product differentiation is a combination of educating consumers on what and where restaurants are available on the Island as well as a presentation of menu items to further inform the reader and at the same time present to the viewer information on the establishment including age of business, type of service, credit card acceptance, etc. As an example, a restaurant may be featured with specialty ethnic items on its menu, emphasizing its non-traditional gourmet meals . The result is a presentation with more information and more promotional material than conventional newspaper advertising. Consequently, The Dining Guide has become the market leader on Sanibel Island, a high end community in Southwest Florida. The company is strategically positioned to significantly increasing sales through its current location, loyal customer base and outstanding customer service. With an expanding market, the company has become very well known in the community which should continue to increase its annual sales volume. This area has not been fully tapped for added revenue or for the opportunity of gaining new business, especially off island (i.e. Fort Myers and Fort Myers Beach).
N/A, Sanibel, Florida, United States